In the age of influencers, it’s clear that anyone can be a brand. Everything posted online is representative of what we do and why we do it. For better or worse, emergency management is a brand. In this workshop we are helping you build your brand. From Tik Tok to Twitter, we are looking at how generations view social media and how to engage with everyone from Boomers to Gen Z. We want to help you create the best posts possible as well understand the analytics behind social media.

We will also show you how to get ahead of your social media. We look at how you can you use social media analytics to guide your platform and content. How do you spice up your posts? How to get more people to engage? What is the best or worst way to write a post? How do I track how well my posts are doing? We talk about all this and more.

Organized by John Jamason